01.01.70

Last evening, January 18, 2012, eBay released their Q4 2011 results.

Here is how eBay ( EBAY ) did across the metrics we track in the World of eBay Marketplaces:

While we don't cover it, PayPal continues to do very well and the GSI constituent over-performed as well. And with the eBay Marketplace, everything about the Q was very solid and ahead of expectations, with the shut-out of GMV growth in the US (in-line at 10% and below e-commerce's 15%) and Intl (below expectations at 9%). I'm established these results will continue the drum beat of people suggesting the proprietorship should split eBay marketplaces and Paypal.

A deep-dive on eBay marketplace proliferation

One interesting part of the Q that sellers are already picking up on is this: "If GMV grew at 10% how did interest grow at 16%?" The answer is that eBay's effective 'take appraise' (the % of revenue they make on GMV) went up pretty strongly for the Q - coming in at 7.9% (marketplaces) and 3.71% (paypal) for a unalloyed take rate of 11.61%.

Source: Seeking Alpha

by admin

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