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The fellowship's stock price has plunged more than 75 percent in the past year as investors have buried confidence in the company. And competitors Apple and Google are dominating a demand that RIM once owned.
RIM hasn't had a hit product in years. Its Playbook tablet , introduced in 2011, was a also-ran. Its more recent BlackBerry handsets were late to market. And now it says it won't have next-procreation devices, sporting the new BlackBerry 10 software, until the second half of this year.
The company's co-CEOs have stepped down , leaving Heins as the new unaccompanied CEO. Heins, who had been RIM's chief operating officer, will be tasked with turning around the group. Will he be up to the task? That's the big question.
In all fairness, the guy has officially only been on the job less than 24 hours. But his sign statements suggest he plans to continue RIM's current course with an added significance on execution, improving communication with shareholders, and increasing marketing. These are all meritorious improvements, but are they enough?
Source: CNET